Ronhill and Hilly continue to develop their brand presence and business in Hong Kong and look towards China. Recently the brands held a series of marketing and business development meetings with distribution partners to plan and drive growth in the countries over the next three years.
W K Lo, Active Brands Director, said “Its been a pleasure to see the hard work the team here has put in to introducing and developing these great British brands in Hong Kong. But in truth we’ve only just started.”
Oliver Carter, Marketing Manager added “It’s a pleasure to see the brands grow in Hong Kong thanks to the enthusiasm and energy put in by our brand partners. Working closely with the team based in Hong Kong has been important. Seeing the global #RunEveryDay campaign drive the largest response from any of their previous consumer engagement campaigns was fruition of this passion and planning. It has provided great brand exposure and a platform for interaction with local runners.”
During the recent trip Ronhill and Hilly Marketing Assistant Jack Martin took part in the Standard Chartered 10k. A race that is part of the major Hong Kong race programme; which features over 74,000 people taking part in the marathon, half-marathon and 10k events.
Jack led the field from the start line to win the event in 31 minutes 45 seconds, which created a large media buzz around the event creating exceptional levels of brand exposure for Ronhill in local news and further Far East media outlets.
Jack says of his win “it was a fantastic opportunity to visit Hong Kong, meet our distributors in their own country as well as take part in their major 10k of the year. It was great experience racing along the roads of Hong Kong and to finish first in front of such an enthusiastic crowd of spectators and media, something I won’t forget too quickly!”