The Color Run, a massively successful event in America, has hit British shores this summer with the launch of 4 events held in London, Belfast, Brighton and Manchester.
The remarkable rise of the event, which started in Phoenix – Arizona with 6,000 participants, can be seen just 18 months on, with the event held in over 130 US cities and expanding into South America, Europe and Australia.
The ethos of The Color Run is to create “the happiest 5k on the planet”. Firstly they take away any race element, this is a run (or walk) and you are not timed. They also encourage anyone and everyone to get involved, get active and very, very colourful (messy). This has clearly caught an audience. It’s a way for many to take part in a run but without the ‘must perform well’ pressure. This event may also be the platform for many to launch their running careers and catch the running bug.
As seen at many other Color Run events, the participants were from all ages and abilities. There were lots of young kids walking and running the events with mums and dads, some of whom were clad in tutus and tiaras helping raise money for the official charity partner, Stand Up to Cancer. Plenty of the runners were also in their 50s and 60s which was great to see – a real eclectic bunch.
This race isn’t for the shrinking violets, its loud, colourful and mad. Embrace the powder paint bombs, the loud beat of the music and the free spirit atmosphere the organisers & participants together have created.
Great fun enjoyed every minute of it. Laura got us involved saying we could run or walk it, as there was no pressure on you to run. I will do it again next time when I hope we can get an even bigger Ronhill team together…so put it in your diary! – Pauline (Garment Technician)
So glad I signed up and completed it! I had a great day, the atmosphere was fab and more importantly we have raised money for a great charity….one that is very close to my heart especially due to my mum beating the horrible illness! – Michelle (Customer Services)
It was a great day. The location, the weather, the organisation were just perfect. – Nina (Customer Services)
It was a fun day out for a good cause. There was no pressure to run, everyone took it at their own pace and enjoyed it. I think my highlight was getting ordered to ‘get down and roll!’ instead of running at the yellow paint point. – Emily (Garment Developer)
The atmosphere was fantastic from start to finish. Having the fun of the paint every 1k made the run seem much shorter than it was. An amazing event, for an amazing cause. Let hope we get a bigger team for next year! – Cat (Credit Control)
Thoroughly enjoyable run and well organised with a great mix of people involved. A totally unique event but a great way of bringing people into running. Next year is a definite! – Laura (Tech Rep)
You can find out more here and how to sign up: www.thecolorrun.co.uk