Zero Drop Running Shoes
Every Altra running shoe features a fully cushioned Zero Drop™ platform that places the heel and forefoot at the same distance from the ground. This natural balance aligns the feet, back and body posture for less impact. It also strengthens the Achilles and lower calf muscles that have been weakened over a lifetime of running on elevated heels.
Altra's complete line of Zero Drop™ footwear separates us from most running shoe companies that feature shoes with elevated heels. Running in elevated heels removes the foot from its natural position and encourages high-impact over striding.
After countless customers entered his family running store complaining of pain and injury, Altra founder Golden Harper felt compelled to develop a solution. His college research on running injuries, combined with video analysis of running technique, made it easy to see that the design of traditional running shoes promoted poor form and excessive impact.
Using a toaster oven, he began to melt the outsoles of customers' shoes and carve out unnecessary heel cushioning. It was ugly, but it worked! Harper coined the term "Zero Drop™" to describe the level cushioning and perfect weight balance from heel to forefoot.
Runners immediately felt the difference. It was their results and running success that fueled the creation of Altra Running.
Altra Running is the only running shoe company to provide a complete line of fully cushioned Zero Drop™ running shoes. Our lightweight blend of EVA and A-Bound™ cushioning runs evenly from heel to toe and is weight balanced from front to back to encourage proper low-impact running technique.
Together with Fair Wear Foundation (FWF), we are working to achieve fair working conditions worldwide. Ronhill has been a member of FWF since 2012 and has developed a close partnership with the foundation, working together with them continuously over the past 7 years.
As of May 2019 Ronhill has been awarded ‘Leader Status’ by Fair Wear Foundation, the highest of their performance benchmarking categories, for a third year running.Find out more
“Get going. Get up and walk if you have to, but finish the damned race.”
Words spoken by our inspirational founder and one of Britain’s world class athletes Dr. Ron Hill M.B.E. Ron was a runner, an innovator and a pioneer and strived to not only compete at the elite end of sport but create new apparel and improve clothing for all runners.
Ron’s dedication to the sport is epitomised in his world record run streak of 19,032 days. That’s running every day for 52 years and 39 days. A feat that is unlikely to ever be matched